PRIVACY POLICY

EQ3 Ltd. understands the importance of protecting the security and privacy of any personal information you provide. Your trust is important to us and therefore we have created a Privacy Policy that guides our practices concerning the collection, use, retention and disclosure of personal information of our customers, employees, distributors and suppliers.

1. WHAT IS PERSONAL INFORMATION?

Personal information is any information about an identifiable individual. This includes information such as a person's name, address, home phone number and email address. Non-personal information does not identify you as an individual. For example, EQ3 may ask you for your postal code to assist in planning what areas to distribute a sales flyer. EQ3 also collects certain non-personal information from EQ3 website users such as the Internet Protocol (IP) address of your computer and your Internet Service Provider, the date and time you visited the website, and the website pages you read and any content you downloaded from the website. This non-personal information is used by the website and system administrators to provide you with the best possible service.

2. DO I HAVE TO GIVE EQ3 MY PERSONAL INFORMATION?

No, the choice to provide personal information is yours. However, for EQ3 to provide its products and services to you, there are certain purposes for which your personal information is required. These include primary operational and/or administrative purposes, such as processing payment information, initiating product warranties, delivering your purchase to your home, and other operational purposes that are essential for EQ3 to provide products and/or services you request from EQ3.

By signing up for an EQ3 Insider newsletter, your personal information will also be used for secondary marketing purposes, such as providing updates on EQ3 products, sales, exclusive offers and special events, and asking for your feedback through surveys and questionnaires. Whether you want to share your personal information with EQ3 for these secondary purposes is entirely your choice. If, at any time, you do not want your personal information used for these secondary purposes, you may submit an electronic request to be removed from our mailing lists by clicking unsubscribe in the footer of the EQ3 Insider newsletter.

3. WHAT ABOUT MY CONSENT?

Consent is your voluntary agreement with the way in which EQ3 collects, uses and discloses your personal information. Consent can be either implied or expressed. Implied consent is inferred from an individual's action or inaction. For example your consent is implied if EQ3 asks you to provide personal information for a stated purpose, such as those primary purposes mentioned in Question 2. Expressed consent is unequivocal, given orally, electronically or in writing by the individual, and requires no inference on the part of EQ3. For example your consent is expressed when you choose to "opt in" to having your information used for promotional purposes.

4. DOES EQ3 USE COOKIES TO COLLECT NON-IDENTIFYING INFORMATION?

EQ3 uses both session cookies (which are automatically deleted from your computer when you close your browser session) and persistent cookies (which remain on your computer between sessions) in order to facilitate your ability to use the website efficiently and effectively. By using our website while your browser is set to accept cookies, we imply your consent to them. If you are browsing or shopping online, we and/or our trusted third party agents track your movement through our website and collect statistics about your navigation, such as page views and time spent on the website, using click stream data and tag software. This information about your visit to our website is then aggregated with the information about other individuals’ visits. Using this non-identifying information, we strive to continually improve and enhance the online experience of all of our customers, to evaluate the success of marketing campaigns and to report on aggregated site usage. In no case is click stream data or tag software used by us to collect or store personally identifiable information.

5. DOES EQ3 SHARE A CUSTOMER'S PERSONAL INFORMATION WITH OTHER COMPANIES?

We disclose your personal information to our partners in order to provide you with our products and services. This, for example occurs when you choose to purchase a Zucora Extended Warranty and/or to facilitate a home delivery. Whenever we hire other organizations to provide support services, we will require them to conform to our privacy standards and to allow us to audit them for compliance. EQ3 respects that you may not wish to have your personal information shared in this way. If you do not want EQ3 to provide your information to others, please contact us in writing through the Contact EQ3 form by selecting Other under Type of Inquiry and your name will be removed from all shared lists. Please note that it may take from six to eight weeks to process your request.

6. MAY I REVIEW THE PERSONAL INFORMATION EQ3 HAS ABOUT ME?

Yes. Subject to certain exceptions prescribed by law and provided we can authenticate your identity, you can review the personal information EQ3 has about you by sending a written request to the Customer Care Manager. The Customer Care Manager will respond to your request within 7 days from the date your request is received. To authenticate your identity, we will need you to provide a utility bill or an identification document with your name/address and a photo id.

7. CAN I UPDATE THE PERSONAL INFORMATION EQ3 HAS ABOUT ME?

Yes, you can update the personal information EQ3 has about you by updating your online profile, by visiting one of EQ3’s retail locations, and/or calling the EQ3 Customer Care line at 1.888.988.2014.

8. HOW DOES EQ3 SAFEGUARD MY PERSONAL INFORMATION?

The security of your personal information is very important to us. EQ3 takes all reasonable steps to protect personal information against loss or theft, as well as against unauthorized access, disclosure, copying, use or modification. We offer continuous training to our employees stressing the importance of maintaining the highest standards of ethics and confidentiality.

9. HOW DOES EQ3 RECEIVE, STORE AND RETAIN MY PERSONAL INFORMATION?

All personal information provided to EQ3 in written form is secured in locked facilities with access limited to those employees who require it to complete their duties. If you are transmitting information to us electronically, all of your personal information is encrypted (or coded) through Secure Sockets Layer (SSL) protocol, and is only decoded when it reaches our servers.

10. HOW LONG DOES EQ3 KEEP MY PERSONAL INFORMATION?

EQ3 keeps your personal information for as long as it is necessary for EQ3 to provide you with EQ3 products and services. Personal information about a customer that is no longer required by EQ3 to fulfill the purposes for which it was collected, is shredded and disposed of in a manner that safeguards its confidentiality.

11. WILL THE EQ3 PRIVACY POLICY CHANGE?

The policy may change over time to accommodate changes in service, technology or legal requirements. EQ3 will add, change, or remove portions of this policy when appropriate. If there are changes or additions to this Privacy Policy, EQ3 will post those changes on the EQ3.com website. Customers will always know what information EQ3 collects online or offline, how it is used and what options are available to the customer. If EQ3 were to change its information practices or this Privacy Policy in such a way that your personal information may be used or shared in a different manner, EQ3 will give you the opportunity to opt-out of having your information used or shared in the new manner.

12. WHAT HAPPENS IN THE EVENT OF INSOLVENCY OR SALE OF THE COMPANY?

In the unlikely event that EQ3 becomes insolvent and seeks protection under applicable bankruptcy laws, EQ3 may share your personal and non-personal information with a third party that purchases the URL "http://www.EQ3.com" or assets of EQ3 relating to the website, who intends to continue to run or operate the website subject to this privacy policy, as it may be amended from time to time.

13. WHAT ABOUT LINKS TO THIRD PARTY WEBSITES?

This privacy statement applies solely to personal information collected by the EQ3.com website. EQ3.com may contain links to other websites. EQ3 is not responsible for the privacy practices or the content of such websites. EQ3 encourages everyone, when they leave our website, to read the privacy statements of each and every new website in regards to how they collect personal information.

14. WHEN ELSE MIGHT EQ3 DISCLOSE MY PERSONAL INFORMATION?

In addition to the circumstances described above, EQ3 may disclose your personal information if: (i) required to do so by law, court order or subpoena, or as requested by other government, law enforcement or investigative authority, (ii) in the good faith belief of EQ3 that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights or properties of EQ3, (iii) EQ3 has reason to believe that disclosing the personal information is necessary to identify, contact or bring legal action against someone who may be causing interference with the rights or properties of EQ3, or has breached an agreement with EQ3, or (iv) anyone else could be harmed by such activities or interference.

15. HOW DO I ACCEPT THIS PRIVACY POLICY?

By using the EQ3.com website and its services, you signify your acceptance to this Privacy Policy. If you do not agree or are not comfortable with any policy described in this Privacy Policy, you should immediately discontinue use of the EQ3.com website. EQ3 reserves the right to modify this Privacy Policy at any time. Your continued use of any portion of the EQ3.com website following notification or posting of such changes will constitute your acceptance of these changes.

16. WHERE CAN I GET MORE INFORMATION ABOUT THE EQ3 PRIVACY POLICY?

Please direct your questions to:

EQ3 Ltd.

Attn: Customer Care

70 Lexington Park

Winnipeg, Manitoba

R2G 4H2 Canada

Information we collect

Information you provide to us

We collect the personal information you provide to us when you In-Store Customers. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, and telephone number
  • Commercial and Financial Information, including purchases

We collect the personal information you provide to us when you Newsletter Subscribers. The categories of information we may collect include:

  • Personal Identifiers, including email address, name, and telephone number
  • Commercial and Financial Information, including purchases

We collect the personal information you provide to us when you Online Customers. The categories of information we may collect include:

  • Commercial and Financial Information, including bank or other financial account number, purchases, other purchasing behavior, and credit card or debit card number
  • Personal Identifiers, including name, email address, postal address, and telephone number

We collect the personal information you provide to us when you Website Visitors. The categories of information we may collect include:

  • Personal Identifiers, including postal address, name, email address, and telephone number
  • Commercial and Financial Information, including purchases

Information collected automatically

We automatically collect internet or other electronic information about you when you visit our website, such as IP address, browsing history and interactions with our website. We also collect geolocation data. This data may be collected using browser cookies and other unique personal identifiers.

Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. When we detect a Do Not Track signal, we place a U.S. Privacy String setting in your browser so that any third party who respects that signal will not track your activity on our website. We also respect the Global Privacy Control (GPC) signal, a user-enabled global privacy control that opts you out of the sale of personal information. GPC is supported by certain internet browsers or as a browser extension.

Information from other sources

We may collect personal information about you from third-party sources, including Other consumers (e.g., referrals) and Social Networks.

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

How we share and disclose information

Information Disclosed for Business or Commercial Purposes in the Last 12 Months, and Categories of Parties Disclosed To

We may disclose the following personal information about you when you In-Store Customers:

Personal Information Disclosed Recipient (by Category)
Personal Identifiers Service Providers, Ad Networks, Shipping Services, Data Analytics Providers, Customer Support Tools, and Sales & Marketing Tools
Commercial and Financial Information Service Providers, Ad Networks, and Customer Support Tools
Online Identifiers Service Providers

We may disclose the following personal information about you when you Newsletter Subscribers:

Personal Information Disclosed Recipient (by Category)
Personal Identifiers Service Providers and Ad Networks
Online Identifiers Service Providers and Ad Networks
Commercial and Financial Information Ad Networks and Service Providers
Internet Activity Ad Networks and Service Providers

We may disclose the following personal information about you when you Online Customers:

Personal Information Disclosed Recipient (by Category)
Personal Identifiers Service Providers, Ad Networks, Shipping Services, Sales & Marketing Tools, and Customer Support Tools
Commercial and Financial Information Service Providers, Ad Networks, Sales & Marketing Tools, Customer Support Tools, and Business Operations Tool
Online Identifiers Service Providers, Ad Networks, Data Analytics Providers, Sales & Marketing Tools, Customer Support Tools, and Business Operations Tool
Internet Activity Ad Networks, Data Analytics Providers, Service Providers, Customer Support Tools, and Business Operations Tool
Geolocation Information Service Providers

We may disclose the following personal information about you when you Website Visitors:

Personal Information Disclosed Recipient (by Category)
Online Identifiers Ad Networks, Data Analytics Providers, Service Providers, Sales & Marketing Tools, Customer Support Tools, and Business Operations Tool
Internet Activity Ad Networks, Data Analytics Providers, Service Providers, Customer Support Tools, and Business Operations Tool
Commercial and Financial Information Ad Networks and Service Providers
Personal Identifiers Service Providers
Geolocation Information Service Providers

California Privacy Notice (CCPA)

This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.

Collection and Disclosure of Personal Information

The personal information we collect is described above in Information we collect. The personal information we disclose for business or commercial purposes is described above in How we share and disclose information. The length of time for which we retain personal information is described above in How long we keep your data.

Business and Commercial Purposes for Collection

We collect personal information for the following business purposes:

  • Advertising and Marketing
  • Audit Current Interactions
  • Error Management
  • Internal Research
  • Provide Products or Services
  • Quality Assurance
  • Security
  • Short-Term Transient Use

We also "share" and "sell" (as defined in the CCPA) personal information for commercial purposes, including to advertise and market our products.

Information “Sharing” and “Selling”

We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including: Commercial and Financial Information, Internet Activity, Online Identifiers, and Personal Identifiers. This allows us to show you ads that are more relevant to you.

We use third party data analytics providers and this may be considered a “sale” of information under the CCPA.

You may opt-out of these data practices here.

CCPA Rights

Your CCPA rights are described below. You can make a Request to Know or a Request to Delete under the CCPA by submitting a Privacy Request at the top of this page, or by clicking here. Alternatively, you can make a request by calling us toll-free at (855) 970-3242.

Right to Know

You have the right to request to know the following about the personal information we have collected about you in the past 12 months:

  • the categories and specific pieces of personal information we have collected about you
  • the categories of sources from which we collect personal information about you
  • the business and commercial purposes for which we collect personal information
  • the categories of third parties with whom we share the information
  • the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose

If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal information about you that you have provided to us. We will permanently delete from our records any personal information that is not necessary for our business operations and direct our service providers to do the same.

We consider information to be necessary for our business operations if it is used to:

  • Complete an obligation to you that you have requested
  • Detect and resolve issues related to security or functionality
  • Comply with legal obligations
  • Enable solely internal uses

Right to Non-Discrimination

If you exercise your CCPA consumer rights:

  • We will not deny goods or services to you
  • We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or penalties
  • We will not provide a different level or quality of goods or services to you

Right to Opt-Out

You have the right to opt-out of any selling and sharing of your personal information.

You may exercise your right to opt-out here.

Request Verification

Before we can respond to a Request to Know or Request to Delete, we will need to verify that you are the consumer who is the subject of the CCPA request. Verification is important for preventing fraudulent requests and identity theft. Requests to Opt-Out do not require verification.

Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.

For a request that seeks specific personal information, we ask that you sign a declaration stating that you are the consumer whose personal information is the subject of the request, as required by the CCPA.

In some cases, we may have no reasonable method by which we can verify a consumer's identity. For example:

  • If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
  • If the only data we have collected about a consumer is gathered through website cookies (i.e. the consumer visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.

Authorized Agent

A California resident's authorized agent may submit a Request to Know or a Request to Delete under the CCPA by emailing us at privacy@eq3.ca. Requests submitted by an authorized agent will still require verification of the person who is the subject of the request in accordance with the process described above. We will also ask for proof that the person who is the subject of the request authorized an agent to submit a privacy request on their behalf. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 must submit proof of statutory power of attorney, but consumer verification is not required.

If you have trouble accessing this notice, please contact us at privacy@eq3.ca.

Contact Us

If you have any privacy-related questions, please send them to privacy@eq3.ca.

Notice of Financial Incentive

Users who sign up for our marketing emails receive a 10% discount on their next purchase. A consumer provides their email address and consents to receive emails in exchange for a discount provided via coupon code. To opt in, a user must enter their email address into the form and submit it. Auser may unsubscribe from our marketing emails by using the unsubscribe link in the email footer at any time. We calculate the value of the offer and financial incentive by using the expense related to the offer.